Assessment Candidate Details

Name: Matt Hillarby
Candidate Number: 1082
Centre Number: 64020
Centre Name: The Beacon School

Friday, 12 July 2013

Changes In Content - Print

Content in newspapers has overall become a lot less serious. With the celebrity culture becoming prominent, this has changed the culture in modern newspapers, in comparison to earlier years. 

In earlier newspapers, the main content was about the Royal Family, every newspaper had something about the family, wether it was about coronations, events which they attended or just the wellbeing of the Queen. Everyone in those days was a Monarchist. 

This newspaper article is from an old publication about when Queen Elizabeth II's coronation. As you can see the pictures are massively important as it is the pictures which the readers want to see.
This newspaper would have a several page article all about the day of the Queens coronation. Apart from the day of her coronation, the Queen is also featured in many of the earlier newspapers, mainly as a check up for the monarchists who want to read about the Royal Family. 


Advancing further in time, modern newspapers are completely different. Nowadays you are lucky to find a piece of news about the Royal Family, apart from the currently expecting fiancee of Prince William, Kate Middleton. Instead of the royal family, all you hear about is the governments decisions on taxes or affairs about the EU, War or celebrities. 

The content has changed to fit the interests of newspapers readers, so different newspapers have different content. For example broadsheets will be mainly about the economy, government and war. However tabloids will be about less important subjects like celebrities, sport and entertainment. Unless something happens to do with the royal family, nothing will be published about them. This explains that there is not a constant feed of news in the papers. This links to the culture of the UK as it means that there are less Monarchists than there were 30+ years ago. 

Modern newspapers often publish stories about murder and death which was also published in earlier newspapers. However due to law changes, modern papers are somehow allowed to publish more personal and detailed accounts on events, which back then may have been seen as breaching personal laws. 

Changes In Content - Soaps

Since when Coronation Street started in the 1960's, the content which is written into the script has become a lot more modern. In the old episodes, the content used to be focused on very minor happenings such as arguments within families and disagreements between different families. Although you still see these in modern day soaps, modern day soaps have much different styles of stories. 

After watching the whole episode, Coronation Street in the 1960's had single stranded story lines, which only had a maximum of two story lines happening in the same episode. Compared to the latest episodes, this could be seen as very boring as you would spend half an hour watching the same story which can be daunting. On the other hand, modern episodes are very multi-stranded which means that there are up to 4+ stories happening in the same episode. This makes the programme much more interesting as there is a variation of different stories that the viewer can follow.

Coronation Street's content has changed to meet the current views, opinions and events which are becoming more regular in our everyday lives. For example, one of the stories at the moment is domestic violence between two characters. This is a gradually emerging negative act which is gradually becoming more prominent in modern life. However in the 1960's Coronation Street, this would have been seen as a private matter, which would be far too raw for TV broadcasting. 

Other topics such as teenage pregnancy are also stories which are being shown in soaps such as Eastenders. This event in the 1960;s would be seen as a great sin which would never be shown on television to a established generation of Britons. 

This clearly shows how the changes in culture, interests and themes of life has moulded the content of which soaps broadcast to the viewers. Soaps also broadcast problems which viewers can relate to if they are going through similar events like divorce, relationships and other close to the heart and emotional events. 

Tuesday, 19 June 2012

Regulatory Bodies - PCC, ASA, BBFC


Press Complaints Commission (PCC)
This is a voluntary organisation for newspapers and magazines to join. Not all newspapers and magazines sign up to the commission. The commission do not cover advertisements, books, blogs or content on the web. People who submit a complaint to the commission have to be connected to the story in some way, in order for the commission to investigate.

Advertising Standards Authority (ASA)
The ASA is an authority which makes sure that all advertisements which are to be broadcasted on air, are legal, decent, honest and truthful. The the authority deals with both Broadcasted and Non-Broadcast activity. 

British Board Of Filming Classification (BBFC)
The BBFC is an independent, non-governmental board which classifies films, videos and DVDs. The BBFC class films into certificates such as '15' and '18', this disallows anyone lower than the age on the certificate to watch the film. Film and television companies such as the BBC often produce period dramas which are then put onto DVDs and purchased by other countries. With consideration to the content of the drama, they will then attach a certificate before allowing the DVDs to be sold abroad. 

Monday, 18 June 2012

Content For Print & TV



Hard News
Hard News are news stories which report about serious events. For example, Politics, Death, War or The Economy. Papers that often publish Hard News are The Times and The Economist.

Soft News
Soft News are news stories often based around Celebs, Entertainment and Lifestyle. Papers which often publish these news stories are papers such as The Sun and Daily Star.


Content has changed over the years due to many event that have changed the interests and beliefs of the people of the world. For example, before the terrorist attacks on 9/11 and July 7th bombings also not forgetting the IRA, television and newspapers were almost always aimed at the events and antics revolving around the royal family. 


Queen Elizabeth's Coronation

Whereas currently on TV and in newspapers, post-terror attacks, the content of newspapers and television has taken a whole new turn. Now, all newspapers and news on the television talk about is current economic crisis, war and other major events which are seen is 'important'. For example, many Hard News & Broadsheet prints are focusing on the current Euro crisis, as publishers feel most of the population are now more careful with their money and belongings. 

These changes also affect television productions such as Soaps. As well as changing for culture and multi-nationalism, soaps also would need to bring current events into their programmes to appeal to their viewers. For example, when Eastenders held a street party for the Queens Diamond Jubilee. This allows a change for the viewers as soaps usually have different stories going on at once, whereas with the coronation, everything revolved around this one event. Sometimes having a change makes people look forward to it, and enjoy it more. 

As the future approaches, more and more changes will occur in film, television, radio and other forms of media, which relate to current news. We will just have to wait and see what happens.  

Advances In Technology - Print

Print (Verb) - Produce books, newspapers, etc in large quantities, by a mechanical process involving the transfer of text or designs to paper.

Print (Noun) Text appearing in a book, newspaper or other printed publications. With reference from size, form or style.


Printing Press - The 1st ever printing press was created by Johannes Gutenberg. This press was able to print around 3,600 pages per workday in Newspaper and book form. This device applies pressure to an inked surface which then resets upon paper or cloth (Print medium), concequently transferring the ink.


Offset Press - The offset press in the most commonly used press, in which paper is rolled through two large rollers. printing the images and text onto the paper as it goes. This technique was created by Robert Barclay, for printing on tin, and Ira Washington Rubel, who created it to print on paper.

Online Press - Online press is the latest way to read and publish news. Papers would post their pages on the internet so people can read then whereever they are. But, some papers have made their prints only accessable if you pay, whereas others may be free. Which is the best advance in printing technology?


Printing Press Vs. Offset Press Vs. Online Press

Personally, i think that the invention of the printing press is the largest advance in technology. As without the invention of this press, new and modern presses may not have been created. Although the Offset press is the most advanced form of printing newspapers, magazines and books, this press would have not been able to be created, without the foundation stone of the very first printing press. As the world becomes more independant and modern, papers and organisations are posting their punlications on the internet. Although this is a good idea as it reaches many people at once by only distributing one copy, online press is not accessable to every person, all of the time. However, they will be reaching a wider audience and it will cut the costs of printing considerably. Environmentally, putting papers on the internet can affect in many ways. These effects are things such as the use of less paper, avoiding falling trees to collect paper and other supplies. But using the internet will mean more computers and higher carbon emissions. Although the first printing press was very slow, it still completed the objective by using minimal waste and better for the environment.

Friday, 18 May 2012

Representation in media


In the media, individuals can be represented in ways that can effect them personally or physically. When newspapers write articles about individuals, they can either choose to represent them in a good way, or in a way which may portray them as a bad person. Some people feel as if this is a right that newspapers should not have, as it is almost an invasion of privacy. A good example of this would be the articles on the front page of The Times, which shows the French Prime Minister and a young Australian boy.


This front page shows the French Frime Minister in an article about the Euro, which is very hard news, however on the other side is an image of a young Australian boy who had been killed by floods in Perth. As you can see, the image of the boy is much bigger than the picture of the French PM. This shows that the paper is treating the boy and his relatives with respect, by giving this article more impartance in the paper than the French PM. This represents the boy as being a hero, and counteracting the importance of the article with the PM. The article abount the Euro shows the PM with his arms folded. This makes the reader feel as if the PM is fed up and asking England for help, meaning that he cant fend for himself. So the front page of the print has two different representations of two individuals.

Social groups are often portrayed in the papers as trouble makers. For example, with the event of the London riots and thousands of youths destroying shops and towns, as so many people have read the papers and watched the news, they now think that all youths are exactly the same. This stereotypical view has now reached most of the population, not putting all teenagers into this category. Clothing brands also got represented in a bad way during the riots as most of the youths were wearing Adidas branded clothing. This rubs off badly on the company as they have clearly lost business. Now anyone who wears Adidas hoodies etc are now classed as trouble makers.


The media often portrays violence as a sin, also relating to the London riots. They often focus on stereotypical views when writing about topics such as violence, racism and sexism. It is quite a big thing to be published in a mass newspaper, but to be represented in a bad way in that newspaper, is very traumatic. The issue of Andy Gray the football commentator, making a sexist remark about a female linesman.


After this incident, everyone now knows about it as it was piblished in many of the countries main newspapers. Andy was then sacked from the Sky Sports cast so the bad comments of the commentator does not rub off on the company. Keeping on the topic of football, places can also be represented in the media. For example Millwall football club.


Millwall Football Club being a place as well as a group of people, are often stereotyped as thugs. This stereotype was clearly portrayed in the film Football Factory, featuring Danny Dyer. The clip below shows a fight between Chelsea and Millwall football club. It does contain foul language and violence, but it is the perfect stereotypical view of football hooligans such as Millwalls.


As there are many different Social & Culture groups in the world, Television and Print need to be carefull on how they portray and resemble each of these groups. Due to the teenage culture becoming more expressive, soaps such as Eastenders have made a soap especially for teens. This is called E20; The soap includes issues that affect teenagers whilst still making it appealing. In this programme, Eastenders need to resemble the teen culture in a positive way, so teens will still watch it and not feel like they are being portrayed negatively.

Another example is Hollyoaks. The soap has moved their broadcasting time to after the watershed due to certain scenes and topics which make it un-broadcastable before the watershed. This will mean that the viewers of the show will have to stay up later, meaning the consumption of the programme may alter. But ias the show has been breoadcasted after the watershed, this would mean that there are scenes that contain more of a adult theme, bringing more viewers as people may be more intrigued. Teenagers also watch this programme, but as teens are in education, this will affect the amount of teens watching it, if it was broadcasted late. Another setback would be parental guidance. Some parents may disallow their children to watch due to adult themed scenes.

Role models in soaps which include teens are very important, as it may influence other teens into being like them. This may also change the way people stereotype teens, if they all follow the role model. The stereo-typical view is explained here by a user of Yahoo Answers, who clearly states his fustration on how teens are treated and portrayed.

"Personally, I think the media portrays a very negative view of teenagers in the media. Such as, gang violence, gun/knife crime, all these out of control "skins" party's you see in the newspapers, where hundreds of youths trash houses. You never read a story or see on the news that a group of teenagers are doing something usefull and helpfull for the comunities.

As a teenager myself, it frustrates me that the police will come up to me and friends and will check to see if we have any alcohol or weapons on our person. All the media dish out is negative negative negative...which frightens the older generation.

But this isn't the case. I think that MOST teenagers are lovely. Yeah, we like a drink and to party- but everybody does when you're a teenagers. It's just a few that misbehave and spoil it for the rest of us- gaining a bad reputation for all teenagers. Then the media like to 'blow it out of proportion'. Especially tabloid newspapers."

Random User - Yahoo Answers -
http://answers.yahoo.com/question/index?qid=20101115113349AAKjd4V
Negative and Positive reactions very in the world of media, as different Audiences will have different opinions. This is brought forward by the Encoding and Decoding theory by Stuart Hall. This theory broken down, means that the way the Media encode certain scenes or information is in their point of view, whereas when an audience decodes this scene or info, they may decode it into their point of view, either agreeing with the statement, or dis-agreeing.

Meaning created through techniques

Cropping
Cropping, in term of editing, is when the editor shortens the length of a selected clip. This can create tention is films and programmes when edited correctly. This can also portray fast paced scenes. For example if it was a car chase, there would be short quick clips to show fast movements.

Sizing
Sizing is the re-sizing of photographs or images. For example, re-sizing an A6 size photo to an A4 size. In some cases this can distort the image, but when done correctly you can preserve the image.

Choice of camera angles
Cameraangles can portray different emotions and meanings in tevevision and film. For example, if there was a low angle shot, looking up at a character, this would make you feel intimidated as it makes the character look tall and potent.

Use of theme music and film beds
Programmes and films have their own theme tune, this is so that people can recognise the production instantly just by hearing the music related to the production. For example, the Eastenders theme tune, everyone knows what it sounds like so it is instantly recognisable.

Use of captions
Captions are used to show a brief explanation which can be appened to a film, article, illustration or other media. This allows viewers or readers to know what it is about, before they begin to read or watch the form of media. For example, looking at a picture of google, there is usually a caption underneath, telling you what the image is, or its location.

Choice of font
Font can show different aspects of media, meaning from the different social classes and groups. For example, in the print The Sun, they use large sizes of font and very simple bold font. On the other hand, The Times uses Times New Roman text, which is upper class and small. This is so the article writers are able to fit as much information as they can on the pages.

Use of stars
Stars (Actors) are used to 'Star' in the film or production, studios believe that big names bring in more people to watch it. For example, Barbara Winsor played a part in the Carry On films, then when she joined Eastenders, all her fans followed and began to watch her in a new role.