Multinational
Multinational is when a company or business is operating in different countries around the world. This enables the soap and distributer to gain a wider target audience all over the world, meaning higher view count. It is also good to allow different cultures to view the soap as it will benefit the soap to bring more culture into the programme, catering for other countries and their cultures. Some newspapers have sister papers which are located in other countries. For example The Times has alternative papers which are located in places like India (The Times Of India) and America (New York Times). These papers publish news from the country, focusing on the culture and interests of the people, just like in the UK.Cross Media
Cross Media is the term that defines a form of Media which is available on different formats. For example, ITV have made their soaps available on their Website, Youtube Channel, iPhone/Android apps and on Catch Up TV on Virgin Media and Sky services. This enables people to watch their favourite soaps or television programmes on many different formats, wherever and whenever they like. In terms of print, many newspapers and magazines are now going in the same direction. Posting their publications on the internet, which allows people to read the publication on digital format. Some papers have even gone as far as allowing their publications to become available to download from the Apple App Store and Android App Store. Although the publication is displayed in a digital format, the owners of the title still charge for the use of their Newspaper/Magazine.
Niche Market
A Niche Market is a genre of which not many products are noticed and sold under. For example, Coronation Street is classed as Mass Market as millions of people watch every episode, making it available on TV, Internet and Mobile. Another Mass Market soap would be Eastenders, however, eastenders does have a smaller programme, securely directed at the teenage age group. This is classed as a Niche Market as of the small market of which the programme is focused on. Another factor which makes this programme even more in bedded in the Niche genre is that the production is only available for online viewing. Where Coronation Street go Multinational and distribute around the world, Niche Markets have a smaller target audience, meaning there is not a large enough audience to go global such as E20. Niche Markets in the format of Print is still the same. Large papers such as The Sun is seen to be a Mass Market paper due ti its Cross Media advantage and larger readership and circulation. However a publication such as Local Newspapers like Epsom Guardian, is classed as a Niche Newspaper due to the low amount of readers and circulation rate.Globalisation
Globalisation is the process by which the world is becoming interconnected by the increasing number of trade routes between countries and cultural exchange. Many companies have gone from being national companies to multinational companies all due to the import and export of goods and cultural beliefs etc. This is shown in many of the UK's Soaps as the UK is now a largely Multi-Cultural society, one of the largest in the world. This reflects on the world of soap as now in each episode, there are problems and events which appeal to views of a different culture which happen to rotate around cultural differences between characters within the soap itself. Also as soaps are now becoming Multi-National, there are more cultures around the world which need to be portrayed well in the soap due to viewers. This is the same when it comes to Print as newspapers are a global thing now, different newspapers have different ways of showing news, such as some may be less formal than others but still keeping the cultural focus of the company the paper is distributed in. Multi-Cultural countries often have content of which has cultural sections that appeal to the vast span of cultures we have in the country. This is how newspaper and magazine companies are now becoming more global, catering for different countries cultures which then strengthens the relationship, allowing trade barriers to be kept respectful for import export to businesses.
Financial Viability
Financial Viability is the ability to continue to achieve its objectives and complete the person(s) tasks over the long term. The financial side is that there will be a constant flow of money which will enable the person in hand, to continue to reach their objective with no financial problems. Soaps often have a budget for each year which is for every episode and special episode that is contained in that year. This budget is often underused as the main cost would be the wages of the workers and actors. Publishing companies also have budgets, which are there for staff wages, production costs, rent of buildings and maintenance of marinating equipment. For example, The Guardian ran their newspaper purely off the sales it gained each issue, which in a financial point of view, very unviable. Now under new management, The Guardian is now a free paper and now gets all their funding from advertising. They allow businesses spaces in their paper to advertise their product or service, for a price, which goes straight into their budget for the rest of the year.Needs Of The Audience & Consumer
Your audience/consumers are the most important thing about any form of business. This is due to the fact that your audience are your consumers, they will be the ones buying or watching your production. To make sure that the production will sell, you need to solve the target markets needs, if the product does what they want it to then they will most likely purchace or watch it. In terms of soaps, it is important to have content within the programme which caters for the vast ranges of viewers that may watch the soap. When the soap has these needs within the programme, the soaps viewer base will be towards its highest. The same thing goes for print too, when a newspaper is quite single minded, the print may only be of interest to a niche amount of people. However if the print has different sections offering different types of news or stories, this will allow people with different interests to read the print without becoming bored as there is nothing to read. Once a paper has found out the customer's needs, they can then create a print with a bit of everything for everyone. This will increase readership and circulation of the publicaton.
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